Internet Solutions

Using the Internet as an electronic brochure store, this was only the first step in providing business information on demand to the potential customer. Much more inventive and interactive possibilities can be implemented which were not thinkable for only a few years ago, when Internet technology was not yet "common practice".

For corporations which are using the Internet media in an inventive way, their return on investment outreaches their expectations. Resulting in larger margins and thus providing them with the possibilities to have a more competitive positioning.

And even more important, the customer benefits also from the new approach. In contradiction to what can be thought off at first sight, i.e.

"using the Internet to interact with the customer deteriorates the relation between provider and recipient"

actually the quality of the relation rises considerably on different fronts:

• the customer can get information how and when he needs it,
• a much more personalized approach can be made to the wishes of a particular customer,
• more attention can be paid on important issues and negotiations with the customer, since the necessary background information is already available.

In the past two years Internet technology is matured in such a way that it is almost a natural choice to implement real commercial processes between you and your customers. Ordering and shopping on the Internet are becoming common practice. Electronic commerce applications are paving the way for automatic transaction processing between customer and supplier.